Based in Sydney, Rootz was founded by two Brazilians – Daniel and Marilia – in December 2019. The project started with an unpretentious idea of selling sustainable sunglasses for a fair price.

The name and logo were chosen after thinking about something that resembled our sustainable purpose and our origins. It is not easy being away from our families and friends, but we have never forgotten our roots and the important people that made us who we are.

Unfortunately, we have decided to take different paths and Marilia is no longer part of Rootz. She will be always remembered for her effort and ideas, without her this project would never exist. If you want to know more about Daniel, check this post on our instagram.


Besides making you look great in our sunglasses we also care about the environment and want to make a positive impact on earth. That is why we plant a tree and donate 10% of our profit each pair we sell.

At Rootz we follow three simple values that guide our conduct and decisions.
These values are how we want to be remembered:


Although our sunglasses aren't 100% sustainable yet, we support sustainability in multiple ways:

- Every sunglasses case and temples are made of sustainably sourced bamboo (certified by Forest Stewardship Council - FSC).

- Planting one tree through with One Tree Planted (a non-profit organization that supports the reforestation around the globe).

- Donating 10% of our profit every pair we sell.

- Dispatching all our standard orders through Sendle (which is a carbon neutral courier).

- Using compostable satchels made from sustainably-sourced plants and naturally renewable resource.


We strive to offer the best product to our customers. Therefore we only work with selected suppliers able to meet our quality standards and provide comfortable and durable sunglasses. That is why we offer a hassle free 12-month manufacturer defect warranty and a 30-day return policy for all our sunglasses.


We don't want to be just another company selling products and turning our backs after a sale. Rootz is always striving to improve - we appreciate all types of suggestions, opinions, and feedbacks.Thus,we offer a $10 discount code for every customer that review us(no matter if positive or negative - as long as it honest and help us to be better).


Rootz isn`t just a brand, Rootz is a Purpose. So far we have planted more than 250 trees and donated more than $1,300

One Sunglasses equal a tree planted and 10% donated

One TREE Planted

We care deeply about the planet and creating a business that gives back to nature. That’s why we’re proud to be partner of One Tree Planted and planting a tree for every sunglasses we One Tree Planted



We send all our standard shipments through Sendle - the first 100% carbon neutral delivery service and Australia’s first tech B Corp. Our compostable satchel (made from sustainably sourced plants) is also provided by them.